The label
Softwear, made expressive.
Softwear is a small printed-apparel label. We draw the artwork, choose the colors, and have each piece made once you order it.
Original prints only
Every graphic is drawn for Softwear. Nothing is pulled from a stock library, and nothing is copied from another label.
Made after you order
Each piece is printed once your order comes in, then shipped directly to you. That keeps the range wide and the waste low.
Soft colors, everyday fits
Unisex sizing in bright, soft colors on brushed cotton-poly fleece and light cotton tees.